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Pure is an Aveda Concept salon and spa offering you hair and beauty services/treatments. Our Sutton Coldfield location is acknowledged by many as the ultimate hair destination and we are one of the longest established salons in the area!

Step inside and you’ll find more than just a hair salon!

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We feel sure any guest visiting our hairdressing salon and beauty spa will find the ambience not only professional but also fashionable, comfortable and relaxing. Our staff are friendly and welcoming and are trained both in-salon at our own Training Academy and out of salon at the Aveda Academy amongst others, to the highest standard so you can feel confident that you are in professional hands.